
Bentley’s Logo Redesign: The Flying B Takes a Bold New Flight
Bentley, a name that echoes legacy and luxury, recently unveiled a subtle yet powerful logo redesign.
We’re a design-led studio that blends insight with aesthetics to create bold, purpose-driven work. Our goal is to craft experiences that connect with people and help brands grow. Every project is a chance to solve real problems and turn creative ideas into meaningful results.
What sets us apart is our use of design psychology and user research. We study behavior, emotion, and motivation to create intuitive, engaging experiences. From color theory to UX heuristics, every decision is backed by strategy and empathy — ensuring our work not only looks great but drives real impact.
We designed the logo for a SaaS marketing tool called Advista, focusing on clarity, scalability, and modern brand aesthetics that resonate with growth-oriented businesses.
We designed a product called Learnest from scratch — a complete UX and UI design case study focusing on user-centered solutions and modern interface principles.
We worked with Fairseat, an emerging startup, on their logo design, initial branding, and landing page design, creating a cohesive identity aligned with their vision.
Explore our thinking on branding, UX strategy, and the psychology behind impactful digital experiences.
Bentley, a name that echoes legacy and luxury, recently unveiled a subtle yet powerful logo redesign.
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