Bentley’s Logo Redesign: The Flying B Takes a Bold New Flight
Bentley, a name that echoes legacy and luxury, recently unveiled a subtle yet powerful logo redesign.
Latest Insights
Explore our thinking on branding, UX strategy, and the psychology behind impactful digital experiences.
Designing for Emotion: The Psychology of Delight in UX
In an era where users expect more than just functionality, emotional design has become a powerful differentiator.
Designing for Behavior: How Tiered Discounts and Cart Progress Bars Improve UX and Drive Revenue
Smart UX isn't just about making things look good—it's about making them work better.
Designing for Trust: The Impact of Explainable AI (XAI) on UX
Explainable AI isn’t just about transparency, it’s about designing intelligence users can understand and trust.